This guide will help you get started if you are a Salesforce Marketing Cloud developer. For those who have worked with Marketing Cloud before, the Salesforce Marketing Cloud Developer position is for you. This position requires knowledge of the Marketing Cloud Email app’s administration and setup.
This role is for Marketing Cloud Developers with HTML, CSS, AMPscript and the ability to create customized marketing assets such as emails, landing pages, forms, and other digital assets. Salesforce Certified Marketing Cloud Developers have also worked with Marketing Cloud APIs and are SQL experts. We will also cover the details, resources, and requirements to become a Salesforce Marketing Cloud Developer.
Salesforce Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam is 105 minutes long and consists of 60 multiple-choice/multiple-select questions, with 5 questions remaining unscored. You must score at least 63 per cent to pass the exam. The exam registration fee is USD 200 plus taxes, and there is a USD 100 retake fee. Depending on the exam delivery method, the proctored exam may be taken either at a testing center or online.
Salesforce Certified Marketing Cloud Email Specialist credential
Salesforce Marketing Cloud developers are familiar with setting up and editing data in Salesforce Marketing Cloud.
The developer is also well-versed with subscriber management across channels. They can troubleshoot a variety programmed languages used for creating tactical and strategic email campaigns.
The third is the Salesforce Marketing Cloud Developer. He/she has been a full-stack Salesforce developer, creating landing pages, targeted messages, and scripting languages.
Fourth, the average Salesforce Marketing Cloud Developer has at most one year of experience creating for Marketing Cloud or related products.
The Salesforce Marketing Cloud Developer exam requires that you have the knowledge, skills and abilities to:Setup and configure data models (data extensions and shared data extensions), Contact models.
Configure the import of data.
Working with clients and data (SQL views, Send Log, views, etc.)
Basic SQL and join statements – writting
You can create customized, dynamic marketing materials by using a variety of scripting languages.
Marketing Cloud: Create an online experience (data forms, custom preference webpages).
How to manage subscriptions
Use the SOAP API and REST API to work through and solve problems.
Now, let’s get to the preparation!
Preparing for the Salesforce Marketing Cloud Developer Exam
Salesforce Marketing Cloud Developer is designed to assess your skills in a variety areas. You will need to prepare and have a plan to pass the exam. This preparation guide on the other hand provides information about the major topics covered on the certification test as well as recommended training, documentation, and a list reference materials. All of this is to assist you in getting a passing score. Salesforce recommends that you have on-the-job training, take courses, and study independently to increase your chances of passing the exam.
1. Exam topics:
Salesforce Marketing Cloud Developer tests a candidate’s knowledge in the following areas. You should have developed for Marketing Cloud and related technologies, and be able demonstrate knowledge and skill within each of these areas.
*> Data modeling (14%)
Marketing Cloud: Configuring the account contact model